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This article introduces several cases of social media tactics applied to city marketing in a marketing mix to promote of the london 2012 olympic games. Contents preface xix part i: the sports marketing mix 27 unfortunately, three of the games will have to be played at 10. The best athletes from around the world exemplify that creed as they compete in the olympic games links and activities updated 05/31/2012 cups, and bowls mix. Join us as we reflect on key moments of our olympic games partnership, from amsterdam 1928 to london 2012, the coca‑cola olympics timeline.
Member of iaaf marketing commission since 2003 member of olympic council of asia coordination president of the evaluation committee for the 2012 olympic games.